The world of Virtual Reality is evolving rapidly and opening up new and exciting ways for brands to engage with their audience. With the growing demand from brands to test the waters with Virtual Reality [...]
Things I Learnt Real Fast About Virtual Reality and Consumer Engagement THIS is what I learnt real fast about consumer engagement and story telling in Virtual Reality. For the last 15 years I have worked [...]
NRL great Darren Lockyer wanted to prove that his rugby skills were as good in a virtual world, trying out Lightweave’s ‘Field of Play’ Virtual Reality Rugby League Experience at Strathpine Shopping Centre, Brisbane. Field [...]
In a move to bring big smiles to little faces, experiential agency Lightweave have partnered with Hummingbird House, to provide virtual reality experiences for seriously unwell children and their families. Hummingbird House are Queensland’s only [...]