Endeavouring to provide its attendees with a fun, engaging and entertaining technologies to enhance the Ekka experience, Lightweave provided a fun and innovative way for Ekka attendees to engage with the festival, even weeks beforehand its commencement, by delivering the Ekka 2018 app. The app provided prospective festival attendees the ability to receive news, browse, filter, favourite and share events and showbags, as well as an augmented reality viewer used to bring collateral to life.
The centerpiece of the app was an elaborate and colourfully stylised 3D map of the event grounds and surrounding areas that users could use to navigate to particular locations around the showgrounds or to the venue of a particular selected event. This animated 3D map would additionally become superimposed over the distributed paper map through Augmented reality, including an indicator of where the user was standing at the time.
The app performed impressively, reaching #1 Most Trending and #3 in the Lifestyle category on Google Play Store, and #4 in the Entertainment category on iOS app store and was downloaded over 33,000 times across both Android and IOS.
Lightweave worked together with Ekka to produce an event app, enabled with Augmented Reality allowing Ekka attendees the ability to unlock a number of new and immersive features never seen before.
Lightweave’s Augmented Reality technology allowed hundreds of markers to be scanned and brought to life, activating the RNA show grounds and bringing the Ekka to life – check the App video out for yourself!
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